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Entrepreneur
12 min read
Entrepreneurship

Tristan Walker's Challenge: 'How Can I Be the Best CEO I Can Be?'

The 40 or so students sitting before him nod. They’re assembled here at the Stanford Graduate School of Business for a class called Entrepreneurship from Diverse Perspectives, where female and minority entrepreneurs and investors are invited to speak. The hope is to cultivate an appreciation for the value of diversity among the country’s next business leaders. If you’ve ever heard Tristan Walker speak, diversity was almost certainly the topic. A Stanford grad himself, he keynotes conferences on the subject. He’s been a fixture at SXSW. Almost any newspaper article, radio segment or magazine st
Entrepreneur
4 min read
Entrepreneurship

The Underground Network of Wikipedia Editors Will Create a Page for You

Three years after launching an online magazine for young entrepreneurs called Foundr, Nathan Chan decided it needed a Wikipedia page. “Any legitimate brand has one,” he says. “All our competitors have pages.” There were just two problems. Wikipedia strongly discourages people from creating their own pages. And the site’s five-million-plus articles are largely created by 200,000-some volunteer editors, and it’s unlikely one of them would suddenly take an interest in a small startup and build a page themselves. Related: 6 Ways To Increase Your Brand's Online Credibility This spring, Chan posted
Entrepreneur
2 min read
Entrepreneurship

6 Entrepreneurs Share Their Secrets to Getting Customers to Return

A one-time customer is a wasted opportunity. So we asked six entrepreneurs: How do you create repeat purchases? Related: 10 Simple Ways to Improve Customer Retention Rates “We recognize our regulars, even if it’s a simple ‘Welcome back.’ People like to feel that they are being seen and noticed and are important to you. We also empower our team members to give complimentary guacamole or a free bag of chips when they want to delight a guest. It’s more fun if it seems like a random act of kindness."-- Leo Kremer, co-founder, Dos Toros “We make custom stationery using metal dies and plates that ha
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Alex P., Scribd Editor
From the Editors

Expert solutions…

This bestseller from Google alums teaches you how to focus your attention and efforts to solve problems big and small in just five days using sprints. That means fewer meetings, fewer revisions, and faster solutions, so you can race to the top.